About ignore gravity

Each successful innovation has to deal with the gravity of existing conditions. Together with its clients and partners, the team of ignore gravity works on forms and formats for the temporary dissolution of rehearsed routines. As co-architects for the design of such changes, we give our best to energetically consult and support transformation willing organizations and communities in their innovation projects.

We do this through carefully planned, yet always exciting "third places", where something new can emerge, be designed and tested. As specialists for creative formats, our mission is to develop new ways
of working between the various disciplines, generations and cultures. 

If such work succeeds, surprising insights and
options for action are the result: innovations become
a guarantee for the viability of the future of existing conditions. And since we know that the world around us is a social fact, the result of such changes is always also a social innovation.  


We assume that the digital transformation of our society will lead to new forms of organization and cooperative relationships. Facing these changes is the order of the day. A (theoretically fed) discussion on the varieties and turmoils of this societal reconstruction is therefore for us not just about sounding good.

Luck, chance or coincidence?

If unlikely paths cross, it is probably a bit of everything in the game. Coming from a variety of life and work contexts, Bernard Krusche, Jonathan Imme and Jan Bathel meet while organizing the x mess, the conference to the (next) society. The conference (www.xmess.net) organized by the foundation mz-X, serves as a meeting place of different communities of practice that deal with the issues of the digital transformation of our society.

Intrigued by differences and similarities, first a working alliance was formed, then the idea of ​​a common cause developed from this meeting: the moment struck giving birth to ignore gravity. Driven by the insight that complexity is not a problem but a solution, all three put together their experiences, insights, tools & toys in 2012.