Annual Leadership Conference Mercedes-Benz 2016

For the second time in a row, we developed the content and program design for the annual leadership conference on behalf of the president of the MBVD (Mercedes-Benz Germany) and his management board.

One of the highlights was the live talk between Prof. Dr. Jürgen Werner and Thomas Tuchel – the head coach of Borussia Dortmund, one of the most successful clubs in German soccer history – on ‘modern leadership and cultural transformation’.

Another main feature was the ‘marketplace of the future’ where the participants experienced new ways of working as well as future scenarios for sales, service and financing of mobility, presented by the Idea Accelerator teams and selected startups.


Steffen Kellner

After a decade in different management positions around the globe at Red Bull, he focusses on marketing strategy & innovation at IG.