Idea Accelerator for Mercedes-Benz Germany

Over the course of 2.5 weeks, 15 employees of Mercedes-Benz Germany invented and developed 100 new ideas and business models for the future sales, service and financing of mobility.
Together with founders, mentors, coaches and more experts, we guided them through the various stages of our Idea Accelerator – from inspiration over ideation to innovation.
On the final day, the participants pitched their business ideas in front of a jury consisting of Mercedes-Benz executives and startup experts, who were clearly impressed by their outstanding performance. Jury board member and CEO of Axel Springer Plug & Play, Jörg Rheinboldt said: ‘I am blown away by the ideas and the quality of thoughts that went into them.’


Steffen Kellner

After a decade in different management positions around the globe at Red Bull, he focusses on marketing strategy & innovation at IG.